Titled 'Look for Local', the campaign will be highlighted on local, national and online media across the summer.
The aim of the campaign is to raise awareness of the importance and benefits of supporting local businesses.
The campaign's research has found that local spending has a significant domino effect on the wider community. Every €10 spent in Limerick on Irish products and services generates over €40 in local benefits.
"As all our businesses reopen it’s more important than ever to support the small businesses in your community," said Mayor of Limerick city and county, Cllr Daniel Butler. "I’m asking Limerick people to Look for Local whether you’re thinking of buying summer treats or gifts, food, going on a day out or using a service. Small businesses are the lifeblood of our cities, towns and villages, providing vital economic activity and employment opportunities. These are the same businesses that local sports clubs and community groups go to each year when we are looking for prizes and sponsorship every year. By Looking for Local we can all support jobs in our community."
"Since the onset of Covid-19, the Local Enterprise Offices Limerick has been working closely with small businesses to help sustain them with financial supports, training, mentoring and business advice for all areas of their business," said Michael Cantwell of LEO Limerick. "We approved 737 trading online vouchers to help locals to keep the virtual doors open when the physical ones were shut. Now Limerick people can assist by Looking for Local. Every Euro you spend with a local business is an investment in the community around it."
