The ear-shaped edibles are a reference to the boxer’s notorious 1997 match with Evander Holyfield, during which Tyson bit Holyfield’s ear.
Called Mike Bites, the gummy edibles join Tyson’s line-up of marijuana strains, pre-rolls, beverages, extracts, and more. The company currently pulls in around one million dollars per month for the boxer.
Tyson’s match with Holyfield remains one of the most infamous in professional boxing history, with Tyson biting off a piece of Holyfield’s ear and spitting it on the ground in the match’s third round. Tyson was ultimately disqualified for the act and fined three million dollars by the Nevada State Athletic Commission.
